Gelza is a Tauranga-based Artisanal Gelato and Sorbet brand, known for its creativity and playful personality. When designing their packaging, I aimed to capture their fun and inventive spirit, using bold visuals and vibrant elements to reflect the brand’s joyful, handcrafted approach to frozen treats. The swirl pattern is the colours of the flavour inside, I wanted it to look like ice cream drips or when you were a child and you would mix your ice cream.